Hannah has been working in digital for over sixteen years, twelve of which have been at Greenlight, making her the agency’s longest serving employee after its founders. Her tenure at Greenlight pre-dates Google, as search – particularly paid search – was in its infancy. Having been in search from the beginning, Hannah has been in digital from the beginning and has grown with it every step of the way. A major element in Hannah’s success as a search professional is her historical knowledge and understanding of the way that search has grown over the years, coupled with her extremely specific hands-on experience. Hannah has been a key innovator in diversifying Greenlight’s paid media offering and her drive for tech innovation moved the agency towards retargeting, audience insights, display and paid social advertising, at a time when other agencies saw those innovations as a fad. In 2015, Hannah was crowned one of Google’s and IPA’s Search Superstars thanks to her innovation in technology and determination to keeping Greenlight ahead of the curve.
As Greenlight’s Director of Paid Media, Hannah is responsible for managing and delivering the agency’s paid media strategy for all clients. Through this role, she consults for some of Greenlight’s largest international clients, including Nespresso, Superdry, ghd, and Victoria Beckham. Hannah is also a prominent thought leader in the digital space, speaking regularly at industry and vertical conferences, and writing for trade magazines.
In 2016, Hannah launched a second department, Audience Insights and Data Management. Partnering with Lotame, a data management platform, the new service combining interaction, attitudinal, descriptive and behavioural data, will help brands understand who their customers are and what they're buying with a cross-channel and cross-device focus.
Hannah also serves on the Greenlight board.